Experience
Proof delivers media relations consultancy to the European Synchrotron Radiation Facility, the world leading x-ray light source. Proof has worked with ESRF to achieve global coverage for recent stories examining ancient fossils and Van Gogh paintings.
In 2010 Proof consulted with ILL’s scientific, funding and political stakeholders and reviewed its communication processes, using this information to develop ILL’s new communication strategy. Proof also works with the institute’s communications teams to deliver ILL’s media relations programme across Europe.
Proof has managed the National Physical Laboratory‘s (NPL) media relations programme since 2004. One of the special projects involved generating national media coverage for World Metrology Day, resulting in coverage on Radio 4’s Today Programme, BBC News Online, and the Daily Telegraph. The Proof campaign reached more than 20 million people worldwide and prompted favourable mentions from Science and Innovation Minister Lord Drayson and BIS through social media networks.
“Proof implemented a plan to introduce me to key media, provided briefings and supported my interviews. This helped secure great coverage in relevant trade and national media.”
Prof John Pethica
Chief Scientist, National Physical Laboratory
Proof managed a media relations programme (2007-2010) for the ISIS neutron source at STFC’s Harwell Science and Innovation Campus, with coverage spanning BBC radio and online, national newspapers and more than 50 trade titles.
“I have found Proof to be a dynamic, well connected, proactive organisation with an excellent understanding of scientific issues on many levels.”
Dr Andrew Taylor
Director of Facilities, Science and Technology Facilities Council
HiPER is a major European project developing a commercial-scale laser fusion reactor to demonstrate the potential of zero-carbon sustainable energy from fusion. Proof is contracted by the lead partner, the Central Laser Facility at the Rutherford Appleton Laboratory, to coordinate public affairs and communication activity across the project and to make the case for continued funding in the face of budget cuts across Europe.
Proof helped Babcock, the FTSE 250 engineering and services company, to organise a communication plan for its broadcast engineering division and deliver a campaign which generated coverage in every international broadcast trade publication and several national newspapers including Metro, The Financial Times, and The Independent. Proof has since helped the company develop its entire corporate messaging suite, and worked with the communications team on its strategic marketing plans.
Proof has been the PR engine behind the UK’s most successful campaign to find new talent for the country’s cyber security industry, the Cyber Security Challenge UK. Since launching to the public in July 2010 the story of the Challenge has been covered by national newspapers, TV news channels, trade magazines and industry websites. It has also built a huge online following through a programme of strategic social media activity aimed at recruiting candidates. The initial plans for the Challenge put hopes for first year candidates in the hundreds. Within three weeks of the launch more than 4,000 people had registered to take part.
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Proof helped Dell Education Services, the skills development team at Dell Corporation, launch across Europe. Our team worked with the Dell client to understand the audiences it wanted to influence and the stories it wanted to create in the press. They boiled the issues down to four key themes: maximising the potential of Windows 7 migrations; opportunities e-learning provides; impact of cloud computing and virtualisation on ICT skills; and the importance of training for the success of intelligent storage.
The Proof team has delivered more than 30 pieces of opinion-led coverage and publicised case studies in the past four months aligned to these themes. Dell has quickly become a thought leader on these topics and its sales numbers have increased for the same period last year.
Proof has been CompTIA’s UK PR agency since 2004. We have helped raise CompTIA’s profile as a voice for industry, and the ongoing promotion of CompTIA certification to encourage more employers and individuals to makes them part of their skills development programmes. The media now regularly approaches CompTIA for high-level comment on industry issues. Since we started working with CompTIA Proof has generated more than 500 articles in national newspapers, trade magazines and industry websites. Certification numbers have responded in-line, and in 2010, as the number of press articles reached an all time high, so did CompTIA’s UK numbers.
Since 2006 our responsibilities have expanded and Proof has become an informal part of CompTIA’s advisory team, working closely with the VP of International to fine tune the corporate strategy and communications approach, whilst also advising on recent acquisitions.
Proof works with Netcarity, an EC project on assisted living, to publish a newsletter, develop marketing material, and offer communication strategy and consultancy.
“The Proof team has helped us with communication strategy, training, newsletters, media relations and events. They are cheerful, creative, professional and they know how to support the science community. The Proof team is a pleasure to work with. I know I can trust Proof to deliver.”
Udo Weimar
Institute of Physical and Theoretical Chemistry
University of Tubingen, Germany
Proof coordinated all of the communication, marketing and stakeholder engagement for the European Commission’s MIND Network of Excellence and the European Piezo Institute between 2007 and 2010. Work included strategy and planning, brochures and case studies, media relations, media training, editorial support, development of websites and project management.
“I have always found the Proof team to be reliable, professional and creative. I trust Proof to get the job done, and I recommend Proof to anybody looking for professional and practical communication support that delivers results.”
Markys Cain
Principal research scientist and materials knowledge leader, National Physical Laboratory
Founder and director, European Piezo Institute
Proof has delivered communication programmes, including strategy, newsletters and media relations, to four of the government’s knowledge transfer networks.
“The Proof team clearly understands how to match the needs of the media to the output from science, research, technology and innovation organisations. The team is creative, offers good advice, delivers on deadline, and are a pleasure to work with.”
Phil Cooper
Director, Sensors & Instrumentation KTN
