Proof Primary
Proof Primary is the latest service from Proof communication. It is designed to the meet the needs of start-up and spinout companies operating in the science, engineering and technology sectors.
Proof Primary combines some of the activities Proof regularly uses to help innovation-based businesses take their first steps into the world of using professional communication as a business tool, delivering them as a single package to reduce the cost by 20%.
These services include:
- The development of corporate messages to ensure businesses can clearly articulate the benefits of their organisation, service or product
- The development of a strategic communication plan that suggests the most effective communication tactics to implement over a six month period given the client’s corporate objectives and target audiences
- A first press release that provides a possible template for future external announcements
- A media relations push to generate coverage from that first announcement and use it as an opportunity to build relationships with their most important target publications
Professor Jonathon Raper runs Placr, a spinout from City University London:
“Proof has helped Placr achieve a much higher profile through its tailored startup service. When you have so much else to do, Proof keeps the focus on reputation and profile, and this has been incredibly useful to us as a new business.”
Keith Page CEO of Argento Diagnostics, a spinout from the UK’s National Physical Laboratory:
“Proof helped us make inroads with the media. We were at an early stage in the business cycle so communication needed to be delicately worded. Proof respected that and only put us forward for press interviews with a clear business benefit. The result was a great article in the Financial Times and a phone call from a Swedish company the same day asking to distribute our product. On top of this we received several e-mail contacts from potential investors, VC’s and customers and a huge hike in web site traffic.”
