Stop the press!!

Proof Communication was ‘Highly Commended’ at the PRWeek Awards 2011 – the PR industry’s largest and most prestigious awards ceremony – for supporting the launch of the Cyber Security Challenge UK in 2010. The award recognised the success of a project that generated awareness of the Challenge’s first cipher and media coverage across UK newspapers, TV news channels, and technology trade websites. The outcome of Proof’s hard work saw the Challenge receive thousands of registrations for its pilot programme of competitions.

Welcome

Proof Communication is a PR consultancy that specialises in helping science, engineering and technology organisations clearly communicate the value of what they do to the people they need to influence.

Our clients include multinational technology and engineering firms, global trade associations, universities, international research projects, national laboratories, international science facilities, and international academic networks.

We help clients use communication to achieve their corporate objectives by:

  • Designing communication plans based on powerful messages that support clients’ business objectives
  • Helping them raise their profile in the media
  • Helping them understand how to use social media as a strategic business tool
  • Developing their reputation with influential policymakers
  • Creating corporate marketing materials that allow clients to build a strong public profile

Proof is part of an international network of PR agencies that allows us to design, build and implement global communication programmes.

The Proof  team comes from backgrounds in science, politics, corporate communication and journalism. We are practical, creative, logical and experienced.

Proof has an outstanding reputation for results delivered and is listed as one of the UK’s top 25 technology PR agencies in the UK.

Case Study

Making a noise about sound measurement

The National Physical Laboratory (NPL), the UK’s National Measurement Institute, provides measurement services to government and industry. Its acoustics team recently undertook a project to develop rapid mapping techniques for soundfields, to better understand how ‘dead spots’ are created by loudspeakers. The idea was to provide a service to high-end speaker manufacturers which will help them eliminate these spots through better design. The research was completed and NPL wanted to showcase the work publically to commercial speaker manufacturers, to take the technology closer to industry and explore further funding routes for developing the research.

Proof worked with NPL to develop materials, including a press release, NPL website article and a YouTube video, to explain the research in clear language and highlight the business value it would bring to this audience. We invited the editor of Pro Sound News Europe – a leading title for audio professionals – to visit NPL’s acoustics department and learn about the technology. After they had published an exclusive feature, we followed up with a press release to other key titles.

A number of sites picked up the story including blogs on Scientific American and New Scientist, incorporating the YouTube Video. The video received over 15,000 hits, most directly linked to the coverage secured.

Most importantly keen industrial interest has been shown, and discussions regarding future funding routes are now taking place.

Ian Butterworth, who leads the project, said “The results have been beyond what we ever could have hoped for. In this case, PR proved a better way of getting where we want than trying to identify the right people and set up meetings with them”.

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